2. DIY digital marketing
This option is most suitable for firms who have a business development and marketing team, but would like a 'leg-up' on the digital side of the business.
Leave the data crunching to me – I will provide the digital data analysis and recommended digital product(s) tailored to your firm's strategy. Your firm can then take the analysis and recommendations and apply them yourselves.
A thorough analytical report will be provided to your firm. The insightful report will be on the firm's current digital status, where untapped potential will be identified.
I will then provide your team with a road-map of the recommended digital activities on how to exploit the untapped potential. Some of the customisable digital activities include:
Campaign Automation Workflow Create and capture lead opportunities to generate revenue by setting up an automation workflow on your digital platforms to directly flow into your inbox at real-time.
Social Media Strategy A tailored social media protocol and best practice for the firm will be provided along with key improvements on how the firm's social media can be capitalised. Cheatsheet with tips and tricks to build solid individual profiles, including identified untapped potential and suggestions on how it can be maximised. Social media training can also be provided.
Targeted SEO Campaign Be found on Google for the right area of specialty. A customised digital campaign can be built for your firm.
Paid Digital Marketing Social advertising, Search Engine Marketing (SEM), Pay-Per-Click Advertising (PPC) and more. Get a spike in your website traffic with paid digital marketing to get immediate results.
Digital Reporting A digital report template established for your firm. The amount of data the digital space can provide can be overwhelming. I can tailor a digital report template for your firm, by narrowing it down to the key metrics that is vital in measuring your firm's digital performance to support your firm's strategy. This application of advanced data analytics, will allow your firm to translate each client's interaction into a client behavioural journey.
EDM Creation of effective email templates can be customised for your firm to cross-sell, remarket specific areas of your business, and increase engagement, website traffic and business opportunities.
Content Calendar Content publication calendar tailored to your firm to align with the timeline of the firm's strategy. The calendar will ensure each post/email marketing is posted at the most effective timing, to the most suitable targeted audience for maximum effect.
CRM Overhaul Improve your CRM by allocating clients to the appropriate segments for the most effective and efficient use of the platform to maximise all opportunities.
Not quite what you're after? See outsource your digital marketing, customised projects/campaigns and training. Or email me to arrange for a quick chat.
“Alice is a fantastic marketer. Fully across the digital space and associated products and initiatives. Most importantly, a really lovely person to work with.”